Ferrari is an Italian sports car manufacturer based in Maranello, Italy. Founded by Enzo Ferrari in 1929 as Scuderia Ferrari, the company sponsored drivers and manufactured race cars before moving into production of street legal vehicles in 1946 as Ferrari S.p.A.. Ferrari's cars are among the most desirable of vehicles to own and drive, and are one of the ultimate status symbols of wealth in the world. Throughout its history, the company has been noted for its continued participation in racing, especially in Formula One, where it has largely enjoyed great success, especially during the 1950s, 1960s, 1970s, late 1990s, and 2000s.
After years of financial struggles, Enzo Ferrari sold the company's sports car division to the Fiat group in 1969 in order to help ensure continued financial backing for the foreseeable future. Enzo Ferrari himself retained control of the racing division until his death in 1988 at the age of 90.
Ferrari also has an internally managed merchandising line and distributes pens, perfume, high tech bicycles and laptop computers bearing the Ferrari brand.